About me

You don’t win by trying not to lose.

2012-present: Tech Entrepreneur, CEO & Founder – Conversion Marketing, one of the leading digital marketing agencies in Romania (>2 Mil. EUR revenue). I have started Conversion in 2012 and we are now a team of +40 top digital advertising specialists, designers, and performance engineers.

Apart from our performance, creative & development services, we also own and operate three digital marketing platforms: Profitshare (affiliate marketing), Conectoo (email / SMS marketing) and Cookiebox (cookie consent management).

We are working for clients such as eMAG, BRD – Groupe Société Générale, MedLife, Walmark Romania, Agricover, Flanco, BCR, OLX Group, UNICEF, Oriflame CEE, Regina Maria, Exavet, Kinetic, Tazz by eMAG, Fitbit CEE, Orkla Romania, Chèque Déjeuner, Freshful, Microsoft Education EMEA, Fashion Days, Eurolife ERB, Banca Transilvania, NN Asigurari de Viata, Arabesque / MatHaus, Policolor, Syngenta Romania, Vivre Deco, Podravka Romania, Danone, Macromex, OTP Bank Romania, CyberGhost VPN, Libra Bank.

2008-2012: Head of Interaction – Mediaedge:cia (now WaveMaker), second largest media agency network in the world. Started MEC Interaction (digital division) from scratch in Romania and guided it to no. #1 online media agency on the market in 3 years time.
Leading a team of 10 digital experts covering all range of specialised services (digital strategy, media planning & buying, social media, client acquisitions, search engine marketing, analytics & insights, mobile, creative, etc).

2007-2008: Interaction Trainee – Mediaedge:cia (now WaveMaker) London, UK;
2003-2007: Project Manager – Vodanet Media.

2018-2020: Executive Certificate in Strategy and Innovation – Massachusetts Institute of Technology (MIT), Sloan School of Management;
2013-2014: Executive MBA – Maastricht School of Management;
2010-2011: Master of Science (MS) in Marketing Online – ASE Bucharest;
2001-2005: Bachelor of Science (BS) in Business Management – ASE Bucharest; 
2001-2005: Bachelor of Science (BS) in Marketing and Advertising – SNSPA Bucharest.

Certification Programs:
2019: CXL Certified Optimizer – CXL Institute;
2018: UX Master Certification (UXMC) – Nilsen Norman Group;
2017: UX Certification – Nilsen Norman Group.